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Principles of marketing by gary armstrong, stewart adam. Principles of marketing ebook, 7th, armstrong, gary et al. From time to time, not all images from hardcopy texts will be found in ebooks due to restrictions. Kotler, philip, armstrong, gary, trifts, valerie, cunningham, peggy h amazon. Principles of marketing teaches the experience and process of actually doing marketing not just the vocabulary. Published under pearson, the 16th edition is a revised and expanded text. It carries five dominant themes throughout in order to expose students to marketing in todays environment. Professor kotlers book, marketing management, is the worlds most widely used graduate level textbook in marketing.
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